Lay's Do Us a Flavor was a campaign that sought to find the next big flavor for the iconic chip brand. The brand leveraged the Facebook platform to reach a mass user base to crowdsource potential flavors that anyone could dream up - and people indeed dreamed up all sorts of creative and hilarious flavors in expressive and sometimes inappropriate ways. As a Creative Technologist, I worked as a technical partner throughout conceptualization and design. My tasks included helping with tactical validation, concept ideation, and design processes. I worked directly with Visual Designers, Producers, Strategists, UX Designers, and vendors. Part of my responsibilities were to prototype potential features and modularly test parts of the application.